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THE PLYO BOX CONCEPT

The Idea

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In 2022, I was watching the fitness industry slowly rebound from COVID-enforced closures that saw many fitness centers close their doors permanently. I thought thought there had to be a way to prevent businesses from having to shut down and for people to remain healthy. So I came up with the idea of creating small individual studios that would allow a trainer and one or two clients to train in their own bubble. That was the start.

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I soon realized that there was a bigger opportunity, which was to help independent trainers, which were the smallest cog in the multi-billion dollar fitness machine. Independent trainers were often working as trainers part-time until they built their clientele, so they needed flexible and affordable facilities. And that's where Plyo Box was born.

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The space had to be open 24 hours per day, it had to have the availability for independent trainers to access the space with their clients without an attendant onsite, it had to be safe and convenient with all the amenities of a regular gym, and it had to be functional.

Plyo Box Concept: Bio

The Strategy

The concept was unproven but the feedback was immense. I reached out to every trainer I knew, I spoke to boutique gym owners, I interviewed equipment distributors and no one was aware of a concept similar to mine but they all wanted to get involved. 

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Before I even broke ground on construction I had 6 confirmed trainers and one gym owner asking to invest. However, the city had other plans. I signed my lease in November of 2022, but I didn't get permits cleared until late February 2023 and construction was ultimately completed in April 2023.


  • I designed the layout,

  • Created the CAD,

  • Selected the equipment,

  • Negotiated the contract with the design-build construction firm,

  • I was the onsite project manager, 

  • I managed the facility remotely through a fully automated access control, payment, security, and a music system

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Plyo Box Concept: Bio

The Implementation

Plyo Box officially opened in May of 2023. By November of 2023, there were a total of 33 members. 

  • 10 full-time trainers

  • 15 part-time trainers

  • 5 social media content creators 

  • 3 general fitness members

Plyo Box Concept: Bio
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