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Designed and sent to market a fitness center concept that catered to independent personal trainers, by providing affordable and flexible contracts and facility hours.
Consumer (resident) wellness program that includes social, emotional, environmental, and physical wellness initiatives
Consumer (resident) club for increased social connections through physical wellness interations
Consumer (resident) facing SaaSÂ portal for utility purposes like paying rent, and social purposes like engaging with neighbors
Residential Well Living Program that prohibited smoking at Cortland communities across the entire portfolio
Dr. Fitness is a public facing character that is used to disseminate wellness information to residents on various social media platforms
Manage an average of 20 fitness center installs per year
Created a vendor marketplace for residents to purchase items and services from preferred vendors at a discounted rate.
Created initiatives that active amenity spaces at Cortland communities.